- Title
Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations.
- Authors
Jindal, Pranav
- Publication
Journal of Marketing Research (JMR), 2022, Vol 59, Issue 3, p578
- ISSN
0022-2437
- Publication type
Academic Journal
- DOI
10.1177/00222437211034443