Title

Are We "Pinocchios" or "Robin Hoods" in the Marketplace? The Impact of Awe on Consumers' Morality and Prosocial Lying Behavior.

Authors

Kaplan, Begum; Miller, Elizabeth G.

Publication

AMA Winter Academic Conference Proceedings, 2020, Vol 31, pCPB-58

ISSN

1054-0806

Publication type

Conference Proceedings